The End of Globalization

ISBN: 9780814406380

作者: Rugman

出版社: AMACOM

出版年: 2001-02-01

页数: 237

定价: 280.1

装帧: HRD

内容简介

In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely "regional", with multinational firms aggressivel