Big Vision, Small Business

副标题: 4 Keys to Success Without Growing Big

ISBN: 9781576751886

作者: Jamie S·Walters

出版社: BERRETT KOEHLER

出版年: 2002-10

页数: 240

定价: $ 20.28

内容简介

In a world that worships all things "big," Big Vision, Small Business recognizes and offers practical guidance to small businesses, while saluting their power to create change. Based on more than seventy interviews with small business owners and advocates, as well as a decade as the owner of a "big-vision, small enterprise," author Jamie Walters demonstrates that a business doesn't have to be big in size to make a big impact and significant contribution to the world. Indeed, Walters shows that there are certain things that are only possible through the smallest enterprises. There is a widespread belief in the world that although most businesses start small, they must keep growing if they are to stay healthy and survive. A common saying in regard to business is "grow or die." This idea is so pervasive that Inc. Magazine calls itself "The Magazine for Growing Companies" and the highest recognition it gives each year is to the "Inc. 100" -- the 100 fastest growing small businesses. This book challenges this conventional viewpoint. It shows that small businesses can stay small and remain vital, healthy, and successful. As one of the chapters is titled, "There's More Than One Way to Define Growth." The book advocates having a "Big Vision" instead of growing in size, and it gives lots of examples of small businesses that do this.