Strategic Brand Communication Campaigns

ISBN: 9780844229522

作者: Don E·Schultz/Beth E·Barnes

出版社: McGraw-Hill

出版年: 1999-08-11

定价: USD 65.95

装帧: Hardcover

内容简介

In the marketplace of the 21st century, the critical form of customer communication will be broader than advertising and promotional messages. Customers have relationships with the brand, combining al