Give Your Speech, Change the World

副标题: How To Move Your Audience to Action

ISBN: 9781591397144

作者: Nick Morgan

出版社: Harvard Business Review Press

出版年: 2005-2

页数: 256

定价: 119.0

装帧: Paperback

内容简介

This work takes public speaking to a higher level with a new audience-centered approach that combines aspects of ancient Greek rhetorical practice with proven modern-day communication techniques. It fills a gap in this market with a more sophisticated treatment of public speaking. Most books in this genre are gimmicky, 'tips & tricks' books. Morgan's offers both a more historical treatment of public speaking alongside practical guidelines. 'Kinesthetic' speaking involves actively 'listening' to your audience with your whole body, and is the element of public speaking that moves audiences to action. This book teaches managers of all levels how to successfully use this type of public speaking to engage audiences of any size, intellectually, emotionally, as well as physically.