When Customers Think We Don''t Care

ISBN: 9780074709306

作者: Richard W Buchanan

出版社: McGraw-Hill Book Company Australia

出版年: 2001-11-01

页数: 256

定价: 165.8

内容简介

Not since the ＇Four Ps＇ of E.J McCarthy have we seen such a breakthrough in marketing and customer service.

Whether you＇re in business, a not-for-profit organisation or a government department, Richa