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Be Your Own Brand

副标题: A Breakthrough Formula for Standing Out from the Crowd

ISBN: 9781576752722

作者: David McNally/Karl D Speak

出版社: Berrett-Koehler Publishers

出版年: 2003-09

页数: 148

定价: USD 19.95

装帧: Paperback

内容简介


Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out.

关键词:Be Your Own Brand