50 High-Impact Speeches and Remarks

副标题: Proven Words You Can Adapt for Any Business Occasion

ISBN: 9780071421942

作者: John Kador

出版社: McGraw-Hill

出版年: 2004-2-27

页数: 300

定价: USD 14.95

装帧: Paperback

内容简介

Business/Communication Model - your next public remarks on actual speeches from Lee Iacocca, Jack Welch, and other leading executives. One measure of your leadership ability is the effectiveness of your public remarks. Leaders rely upon well-crafted speeches to help them motivate and inspire people, inaugurate change, rebut public criticism, announce good news and break bad news. Now this collection of business speeches and brief remarks offers you an unparalleled opportunity to learn the craft of public speaking from great business leaders. Each of the fifty speeches represents an outstanding example of speechwriting. You'll find speeches for articulating vision and values, announcing major organizational changes, managing a crisis, officiating at formal ceremonies, giving and receiving awards, and saying farewell.Compiled and edited by John Kador, speechwriter for Fortune 500 CEOs, "50 High-Impact Speeches and Remarks": lets you learn from the best how to write powerful and effective speeches for every occasion; provides proven models that can be adapted to your unique needs and style; features annotations explaining successful rhetorical techniques used throughout each speech; and, high-impact speeches and remarks by: Lee Iacocca, Chrysler Jack Welch, GE Jim Kelly, UPS Harry C. Stonecipher, Boeing Jerry R. Junkins of Texas Instruments Michael R. Bonsignor, Honeywell John Bogle, Vanguard Daniel P. Burnham, Raytheon Roger Smith, GM Wayne Allen, Phillips Petroleum Dennis Strigl, Verizon and many others. John Kador is a professional speechwriter and has written speeches for many high-profile CEOs. He is the author of eight books, including "The Manager's Book of Questions".