OPT-IN MARKETING

ISBN: 9780071435284

作者: Roman

出版社: McGraw-Hill

出版年: 2004-05-01

页数: 296

定价: 254.6

装帧: HRD

内容简介

offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry lu