Pocketbook Power

副标题: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women

ISBN: 9780071418607

作者: Bernice Kanner

出版社: McGraw-Hill

出版年: 2004-04-09

页数: 288

定价: USD 24.95

装帧: Hardcover

内容简介

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nations disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner desc