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Secrets from the Innovation Room

ISBN: 9780071443753

作者: Kay Allison

出版社: McGraw-Hill

出版年: 2004-11

页数: 180

定价: $ 22.54

装帧: Pap

内容简介


This book provides proven techniques for coming up with creative and profitable ideas every time! Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. "Secrets from the Innovation Room" explains how the creative process is learnable, just like any other skill. It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.