The New Strategic Thinking
ISBN: 9780071462242
作者: Michel Robert
出版社: McGraw-Hill
出版年: 2005-07-20
页数: 352
定价: USD 29.95
装帧: Hardcover
内容简介
Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies. In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, "The New Strategic Thinking" shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.