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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program

ISBN: 9780071351829

作者: Arthur M Hughes

出版社: McGraw-Hill Trade

出版年: 2000-05-01

定价: 339.6

内容简介


Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely ne