The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

ISBN: 9780071352109

作者: Harvey Thompson

出版社: McGraw-Hill Trade

出版年: 1999-10-01

定价: 254.6

内容简介

IBM＇s battle plan for attracting new customers--and keeping them for life. IBM--history＇s most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vit