The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy_图书大全
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
ISBN: 9780070580565
作者: David Shepard Associates
出版社: McGraw-Hill Trade
出版年: 1999-03-01
页数: 500
定价: 679.6
装帧: HRD
内容简介
Deploy marketing dollars more efficiently~In today＇s take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DM╞s interconnecting components. Using cutt
