The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management

ISBN: 9780070860810

作者: Ray McKenzie\DMR Consultings Center for Strategic Leadership

出版社: McGraw-Hill Ryerson/Trade

出版年: 2000-12-01

定价: 212.1

内容简介

Increasing amounts of money are being spent on Customer Relationship Management (CRM) but these investments are not being consistently translated into business value. How do business managers design s