Growing Up Digital

副标题: The Rise of the Net Generation

ISBN: 9780071347983

作者: Don Tapscott

出版社: McGraw-Hill

出版年: 1999-06-09

页数: 352

定价: USD 19.95

装帧: Paperback

内容简介

This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.