Secrets of Customer Relationship Management: It''s All About How You Make Them Feel

ISBN: 9780071362535

作者: James G Barnes

出版社: McGraw-Hill Trade

出版年: 2000-09-01

定价: 212.1

内容简介

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence ＇loyalty＇ programmes which have not