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Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition

ISBN: 9780071364720

作者: Stan Rapp\Chuck Martin

出版社: McGraw-Hill Trade

出版年: 2000-12-01

定价: 212.1

内容简介


In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-bus