Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition
ISBN: 9780071364720
作者: Stan Rapp\Chuck Martin
出版社: McGraw-Hill Trade
出版年: 2000-12-01
定价: 212.1
内容简介
In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-bus