e-Strategy, Pure&Simple: Connecting Your Internet Strategy to Your Business Strategy
ISBN: 9780071371780
作者: Michel Robert\Bernard Racine
出版社: McGraw-Hill Trade
出版年: 2000-12-01
定价: 212.1
内容简介
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy