From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

ISBN: 9780071371896

作者: Serge Timacheff\Douglas Rand

出版社: McGraw-Hill Trade

出版年: 2001-06-01

定价: 212.1

内容简介

Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many