Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere

ISBN: 9780071374378

作者: Frederick Newell\Katherine Lemon

出版社: McGraw-Hill Trade

出版年: 2001-06-01

定价: 254.6

内容简介

~Within three years, more than 500 million people will be using some form of wireless device. To marketers just learning the rules of online sales, the marketing possibilities of wireless communicatio