ValueSpace: Winning the Battle for Market Leadership

ISBN: 9780071375276

作者: Banwari Mittal\Jagdish N Sheth

出版社: McGraw-Hill Trade

出版年: 2001-11-01

定价: 237.6

内容简介

In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving m