The Product Manager's Handbook

ISBN: 9780658001352

作者: Linda Gorchels

出版社: McGraw-Hill Trade

出版年: 2000-01-01

定价: 339.6

内容简介

The Product Manager＇s Handbook is the essential guide to successful product management in today＇s fast-changing business world. Product and brand managers, as well as upper-level sales, marketing,