S.U.R.E.-Fire Direct Response Marketing

ISBN: 9780658006227

作者: Russell Kern

出版社: McGraw-Hill

出版年: 2001-09-01

页数: 277

定价: 339.6

装帧: HRD

内容简介

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream o