Branding Across Borders

ISBN: 9780658009457

作者: James R·Gregory

出版社: McGraw-Hill

出版年: 2001-09-01

页数: 232

定价: 34.95

装帧: HRD

内容简介

Written by one of today＇s leading authorities on global branding~Establishing and managing a global brand­­is made more challenging by the cultural, political, and economic differences that ex