Value-Added Public Relations

ISBN: 9780844234120

作者: Thomas L Harris

出版社: McGraw-Hill

出版年: 1999-11-01

页数: 314

定价: 17.95

装帧: Pap

内容简介

From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today＇s world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Infor