The Attention Economy
副标题: Understanding the New Currency of Business
ISBN: 9781578518715
作者: Thomas H·Davenport/John C·Beck
出版社: Harvard Business Review Press
出版年: 2002-9
页数: 272
定价: USD 16.95
装帧: Paperback
内容简介
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Thought provoking
-Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message"
-Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge , Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.