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Common Interest, Common Good

ISBN: 9780875848488

作者: SAGAWA

出版社: HARVARD BUS. SC

出版年: 1999-12

页数: 304

定价: $ 50.85

装帧: HRD

内容简介


This volume chronicles the broad range of potential relationships between businesses and non-profit organizations. It argues that forward-looking corporations and community organizations (both non-profit and government) can solve many of their problems by working together. The authors explore innovative alliances between for-profit and not-for-profit industries, from corporate sponsorships and cause-related marketing to school-to-work initiatives and employee volunteer programmes.

关键词:Common Interest Common Good