Branding.com: Online Branding for Marketing Success

ISBN: 9780658003073

作者: Deborah Kania

出版社: McGraw-Hill

出版年: 2001-02-01

定价: 339.6

内容简介

On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it