Catalog Copy That Sizzles

ISBN: 9780844224473

作者: H G Lewis

出版社: McGraw-Hill

出版年: 1999-11-01

定价: 339.6

内容简介

"We＇re wordsmiths. Words are our weapons. A difference of a fraction of I percent in our ability to generate or intensify reader involvement is worthwhile. Knowing how and when to plumb for power verb