CIM Coursebook Strategic Marketing Decisions, Fourth Edition

副标题: 07/08 Edition

ISBN: 9780750684156

出版社: Butterworth-Heinemann

出版年: 2007-8-20

页数: 320

定价: USD 41.95

装帧: Paperback

内容简介

"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 edition contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Strategic Marketing Decisions module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.