Rules For Revolutionaries

副标题: The Capitalist Manifesto for Creating and Marketing New Products and Services

ISBN: 9780887309953

出版社: Harper Paperbacks

出版年: 2000-05-01

页数: 224

定价: USD 16.00

装帧: Paperback

内容简介

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. * Create Like a God * Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. * Command Like a King * Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). * Work Like a Slave * Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.