Partners.com_图书大全
Partners.com
副标题: How to Profit from the New DNA of Business
ISBN: 9780738205021
出版社: Perseus Books Group
出版年: 2001-06
页数: 236
定价: 69.00元
装帧: Hardcover
内容简介
From e-commerce expert Michael Cunningham-an invitation to join the greatest period of partnership in business history.
Partnerships are the lifeblood of e-commerce.
But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours.
Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.
