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Strategic Corporate Social Responsibility

副标题: Stakeholders in a Global Environment

ISBN: 9781412913737

出版社: Sage Publications, Inc

出版年: 2005-11-11

页数: 356

定价: USD 39.95

装帧: Paperback

内容简介

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Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses in corporate social responsibility (CSR). Integral to the book's unique format is the real-life “mini-case-study” approach across the spectrum of CSR topics, backed by Internet accessible references. Adopting a stakeholder approach to CSR, the content and format of this sourcebook defines CSR within the global communications environment in which multi-national corporations operate today.  

Key Features:  

• Provides 45 Web-based case-studies linked to relevant Web sites for further exploration
• Recognizes cross-cultural trends developing throughout the world
• Encourages a multidisciplinary approach
• References to the Wall Street Journal throughout
• Includes Instructor’s Resources on CD with PowerPoint slides, a test bank with answers, answers to in-text questions, suggested team or individual projects, and in-class surveys/activities  

Strategic Corporate Social Responsibility provides a flexible and up-to-date teaching tool for upper level undergraduate and graduate CSR courses in Management, Marketing, Business Law, and Political Science.  

关键词：Strategic Corporate Social Responsibility