Presenting to Win

副标题: The Art of Telling Your Story (Financial Times Prentice Hall Books)

ISBN: 9780536749475

出版社: Financial Times/Prentice Hall

出版年: 2003-01

装帧: Paperback

内容简介

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

作者简介

【美】杰瑞?魏斯曼（Jerry Weissman）

? 全球顶级商务沟通大师、世界排名第一的演讲教练，Power Presentations公司创始人；

? 思科上市成功路演的幕后推手；

? 微软、英特尔、思科、可口可乐、雅虎、英图易软件、杜比实验室等世界顶级企业CEO最推崇的演讲顾问；

? 曾为微软、思科、雅虎等500多家全球顶尖企业CEO精心制作IPO路演，帮助他们在股票市场上筹集到数千亿美元的资金，并帮助即将上市的公司制作和发布了大量关键的商务演讲。

? 创新工场CEO李开复最信赖的演讲教练；

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