Creating Breakthrough Products

副标题: Innovation from Product Planning to Program Approval (Financial Times Prentice Hall Books)

ISBN: 9780139696947

出版社: FT Press

出版年: 2001-11-01

页数: 336

定价: USD 31.99

装帧: Hardcover

内容简介

Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.