Marketing w/ PowerWeb (Mcgraw Hill/Irwin Series in Marketing)

ISBN: 9780073080154

出版社: McGraw-Hill/Irwin

出版年: 2005-03-28

页数: 733

定价: $ 216.68

装帧: Hardcover

内容简介

"Marketing, 8E" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.