Consumer Value

ISBN: 9780415191937

出版社: Routledge

出版年: 1999-01-07

页数: 220

定价: USD 53.95

装帧: Paperback

内容简介

Represents a collaborative effort that begins with an introductory framework by a group of distinguished scholars addressing 8 key types of consumer value, each of which appears to deserve consideration in the analysis of consumer behavior. Softcover. DLC: Consumer behavior