The Knowledge-Based Organization

副标题: Four Steps to Increasing Sales, Profits, and Market Share

ISBN: 9780786303533

出版社: McGraw-Hill

出版年: 1994-12-01

定价: USD 25.00

装帧: Hardcover

内容简介

The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a professional services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building products that improve profitability. This results-focused book gives readers the basics to begin: creating the professional services organization to compete in the next century; transitioning from existing sales and service model; handling common problems and apply real-world examples.