Selling the Invisible

副标题: A Field Guide to Modern Marketing

ISBN: 9780446520942

出版社: Business Plus

出版年: 1997-3-1

页数: 272

定价: USD 22.95

装帧: Hardcover

内容简介

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.