The 50 Plus Market

副标题: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

ISBN: 9780749442583

出版社: Kogan Page

出版年: 2006-02-01

页数: 336

定价: USD 39.95

装帧: Hardcover

内容简介

* Contains original research conducted by OMD into the relationship between age and consumer behavior