Media Monoliths
副标题: How Great Media Brands Thrive and Survive
ISBN: 9780749444785
出版社: Kogan Page
出版年: 2006-02-28
页数: 272
定价: USD 25.00
装帧: Paperback
内容简介
Now in paperback, "Media Monoliths" gives a detailed look behind the scenes of the elite group of giant media brands that have thrived for decades--and sometimes centuries. [Color illustrations.]