Understanding Brands

ISBN: 9780749446659

出版社: Kogan Page Limited

出版年: 2006

页数: 139

定价: 135.00元

装帧: Pap

内容简介

Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.