Understanding Brands
ISBN: 9780749446659
出版社: Kogan Page Limited
出版年: 2006
页数: 139
定价: 135.00元
装帧: Pap
内容简介
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
关键词:Understanding Brands