What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave

ISBN: 9780785211983

出版社: 2005-08-01 (2005年8月1日)

出版年: 2005年08月

页数: 195 页

定价: 96.00

装帧: 精装

内容简介

Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.

What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.

length: (cm)23.9 　　　 　　　　　 　　　　　 width:(cm)16.1