Actionable Web Analytics

副标题: Using Data to Make Smart Business Decisions

ISBN: 9780470124741

出版社: Sybex

出版年: 2007-05-29

页数: 288

定价: USD 29.99

装帧: Paperback

内容简介

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Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.