Brand It Like Beckham

副标题: Building a Brand with Balls (Great Brand Stories series)

ISBN: 9781904879299

出版社: Cyan Communications

出版年: 2006-12-01

页数: 205

定价: USD 16.95

装帧: Paperback

内容简介

David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon—one that needs public relations maintained by a full-time staff—is discussed, along with where his personal "brand" is headed.

Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.