The 5 Paths to Persuasion
副标题: The Art of Selling Your Message
ISBN: 9780446695909
出版社: 教育部电化音
出版年: 2005-9
页数: 256
定价: 140.0
内容简介
It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.