Measuring Marketing

副标题: 103 Key Metrics Every Marketer Needs

ISBN: 9780470821329

出版社: Wiley

出版年: 2006-11-24

页数: 408

定价: USD 35.00

装帧: Paperback

内容简介

在线阅读本书

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.