Creating and Capturing Value

副标题: Perspectives and Cases on Electronic Commerce

ISBN: 9780471410157

出版社: Wiley

出版年: 2001-10-29

页数: 608

装帧: Hardcover

内容简介

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e--commerce revolution. Authors are very involved in e--commerce companies, providing exceptional real world application and relevance.