The John Deere Way

副标题: Performance that Endures

ISBN: 9780471706441

出版社: Wiley

出版年: 2005-3-25

页数: 256

定价: USD 30.00

装帧: Hardcover

内容简介

"The John Deere Way" presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes--and how to achieve it--"The John Deere Way" is the only way.